whoisiamamiwhoami?

Hello again.

I write this time to discuss the latest music viral in town.

This short video was posted on the YouTube from the new user 'iamamiwhoami' on the 4th of December, with the title 'Prelude 699130082.451322':

Trees with legs, over electronic music cut to what appears to be a pig giving live birth.

It garnered a fair amount of attention, but not much was said or written about it until, on the 7th of January, another clip was posted, this one titled '9.1.13.669321018':

This one set the blogosphere off, trees with human anatomy, a mud-covered girl. and yet more awesome music. hundreds of people have tried to guess who it is, from MGMT to Lady GaGa. but still no one knows.

On the 24th January the longest and strangest video yet, but with the music starting off much more ambiently, again, with the numbered title '9.20.19.13.5.723378':

So, who is it:

well, although it isn't known for certain the blogosphere has kindly pointed out who is most likely, and that's a surprising array of artists:

Aphex Twin:

The electronic musician hasn't released an album since 2006's 'Analord' has speculation has been building about a new album for quite some time now.

Bjork:

Although the music could well be from a Bjork album, she has no new music expected anytime soon.

Christina Aguilera:

Christina has a new album 'Bionic' due out early this year, which has been 4 years in the making and she has said it will sound different to her other material.

This along with the videos use of amniotic fluid and images of birth, as Christina has stated that the birth of her son has lead to a change in musical direction, and we all know she's made alter-egos before (Xtina).

Add to this that some claim to have disciphered the title codes as her initials "CH/AG"

However her publicist has denied all claims it's her.

Goldfrapp:

Again, it sounds like it could be Goldfrapp, and the fact that Alison Goldfrapp bears a similarity to the girl in the videos is helping fuel speculation her way. but given the folk/acoustic sound of their last album 'seventh tree', and that the cover for their upcoming album 'Head First' looks like this and it seems unlikely that the dark scenery of the videos could come from them right now.

However, they are an electronic band and have also been known to use owl imagery in their videos.

The Knife:

Well, they're odd enough. And they are said to be releasing a studio version of an opera based on Charles Darwin, so with all the imagery of forests, birth and amniotic fluid in the videos it could well be them.

Lady GaGa:

Highly speculated due to her likness with the girl in the video and her love off being a 'bit odd' and kicking up a stir. but she's still promoting her album 'The Fame Monster'. so it seems is rather unlikely

MGMT:

Their second album 'Congratulations' is being released with no singles A'la Led Zeppelin and is said to be very different to their first.

Trent Reznor:

The Nine Inch Nails front man has always had a reputation for doing things differently and constantly innovating, doubled with the fact that he has virally promoted albums before:

Also, he recently promised new music both from Nine Inch Nails, and from a "non-Nine Inch Nails project" (widely believed to be a musical collaboration with his wife and other artists). this could well be associated with him.

Who do I think it is, I honestly don't know, but my money's on Christina or Trent.

Either way and whoever it is, this viral campaign is working, with over 300,000 views on YouTube these videos are popular and have sparked discussion about whoever it is.

Shep.

EDIT(s):

• It Isn't The Knife, their new album 'Tomorrow, In A Year' was released for download on the 28th. (and is available to listen to on the left hand side of this page)

• I had to re-upload the videos as they we're taken down and re-uploaded due to copyright infringement. hence why you now can't see the pig/goat live birth in the first video.